Merchandising in a Small Area

Many of you saw the Divas Limited / Magic Scarf booth at WWIN.  Many of you commented on the fact that we had "so much merchandise."  In fact, we had over 1700 pieces of apparel and we had them all visible and accessible in just 235 square feet!

I would like to share some merchandising concepts with you so that you can create maximum impact in a small space with your displays:

Make use of vertical space.  Utilize as much vertical space as possible.  Use varying degrees of height to promote interest.  Use the space above 6 feet for mannequins and signs.  Remember, where the eyes go, the feet go. 

Create a focal point.  Plan your display space and always locate a focal point to place your best displays.  Your displays are sales people that you don't have to pay! 

Use color.  Merchandising in a small space requires displays that call out "buy me."  In a small space, your displays are vital to capturing interest, so make them bright and colorful. 

Utilize signage.  Signs are vastly underrated and underutilized.  Signs are also silent sales people.  When a customer comes in and says they're "just looking", the sales staff has lost the ability to communicate with the customer.  The sign, however can still communicate with the customer.  Make sure your signs are informative and properly placed.

Add impulse items to your displays.  Add accessories like shawls, scarves, belts and jewelry to your display.  Make a concentrated effort to utilize contrasting colors and bling to attract attention.  Add items that complement the main piece and promote a harmonious display. 

Properly light your display.  Lighting is one of the most important facets of an attractive, eye-catching display.  Lighting is always important, but in small spaces, it is one of the most significant factors in promoting your products.

Get rid of clutter.  Remove anything from around your display that detracts from the piece you are presenting to your customers. 

You can always obtain mannequins and signs from Diva's.  Click here to go to DiVA'S display and merchandising page.

Di