Model Your Business After a Successful Business

Most of you reading this are familiar with DiVA'S LiMiTED and the MAGIC SCARF COMPANY.  I am using the Magic Scarf Company as an example, not to attempt to lure customers, (if a few get lured, so be it) but as a solid basis for comparison and understanding of the principles of running not a good company, but a great company.

Why do you buy from Magic Scarf?  The answers are simple but you've probably never thought about it, because you haven't had to.  That's one of the innate benefits of partnering with a great company.  Magic Scarf is a wonderful company!  They are dedicated to deliver unique products with superior customer service at a fair and reasonable price.  A great company incorporates all of the following into their business and seamlessly integrates these business principles into their procedures and their daily business practices:

• Reliability - You can always count on them;
• Service - They're available to assist the customer and they listen;
• Quality - The merchandise provided is quality merchandise that is unique;
• Consistency - They always supply a consistent product and you, the customer, know they will always do so;
• Value - The Company delivers value for your money and you'll get your money's worth;
• Speed - They're quick to respond and if you need product tomorrow, they can, and will, supply it;
• Security - It's safe doing business with them and you know they will be there tomorrow.  They operate ethically and have your best interests at heart;
• Dependability - They are always dependable and will do almost anything to enable their customer to succeed;

I am proud to be a part of such a superb and growing company.  Incorporate the fundamentals listed above into your business and watch your business grow and gain customer awareness, loyalty and brand recognition.

Di