You Asked for It, Now You Better Read It....

I've been asked by so many of my customers to start a blog.  I really didn't want to commit the energy or the time to this type of endeavor, feeling that it could be a futile effort.  However, being determined to do "whatever it takes" to keep you, my customers happy and assist you with selling, I have decided to make the commitment.   So, here we are.

I spent a lot of time trying to figure out what would be good for this forum and how to structure a mutually beneficial exchange of ideas.  I've spent many weeks, if not months gathering information I think you will find informative and useful and so hopefully, you'll keep coming back for more.  Divas Limited and Magic Scarf want to share not only our products with you, our customer, but also we wish to exchange knowledge, ideas and information that enable us all to better succeed. 

I'll be posting photos from all of the shows we attend. So many of you have requested photos of mannequins so you can go back to your stores and re-create the displays you were so enamored with at the last several shows.  I will continue to update the photo gallery so that all can benefit from the work we do here at Divas.

I would like to present you with an outline of what's to be presented so that you'll know that this blog isn't going to be mere words, but will be dedicated to focusing on the issues and the tasks facing us in the industry every day.  I hope as we go forward, that we'll all gain knowledge and come away with a determination to succeed. 

I intend to touch on the topics listed below:

• Visual merchandising
• Improving sales through Customer Service
• Marketing through the use of VIP programs
• Merchandising in a small area
• The use of contests to promote sales
• Buying strategies
• Distinguishing yourself from the competition
• Direct low or no cost marketing through the use of the Internet
• Products and presentation of these products
• Up - Selling and Branding
• Developing customer awareness

These are in no particular order and serve only as a place for us to start.  Please give me your opinion and feel free to add to the list. 

Di