Every piece of merchandise in your store plays an important role in the success of your store. Each piece should be selected with thought and consideration and should be complimentary in style and price to the other products displayed in your store.
Carefully select accessories that increase the dollar value of your average transaction. If selling apparel, add items such as belts and jewelry to your inventory. These types of items maintain the customer's interest and keep them in your store for longer periods of time. The longer a customer stays in your store, the more likely you are to obtain a sale. Accessories also build intrigue and these items tend to have a higher margin.
PLAN your displays and plan to change them at least every two weeks. If you don't, you risk boring your customers. Always having something new and interesting on display gives your customer a new perspective on your store and maintains a higher level of interest. Accessorize your displays and stock products that create visual impact and a distinctive flair.
Purchase inventory that will "sell itself." Inventory that contains pieces with vibrant or rich colors and interesting patterns will capture the eye of the potential customer. Try to maintain inventory that lends itself to a "mix and match" strategy. This allows the customer the opportunity to purchase an ensemble that will provide for multiple usage and lighter travel.
Allowing the customer the opportunity to select pieces that complement each other, provides the customer with an increased appreciation and perception of the value of their purchase, thereby making the customer feel good about themselves and their purchase.
Lastly, love the merchandise you're selling, wear the merchandise you sell, believe in your products and share your enthusiasm with your customers! Enthusiasm is contagious. If you do these things, selling is easy, because you're not just selling a shirt, you're selling a lifestyle!
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